What is newspaper insertions?

Nowadays, newspaper insertions are gaining popularity as an advertising tool. If done correctly, inserts can be effective for reaching your target audience.

In the past, newspaper inserts were considered a cheap way to market products and services. Usually, small local businesses who could not afford to advertise in other mediums would insert their ads into the newspaper. This was considered a cheap alternative due to low-quality paper used by the vendors to save cost.

However, many marketers are now increasingly turning to this medium due to its effectiveness and is becoming an effective medium for advertising.

The NXT Pavilion is one of the best newspaper insertion agency in Delhi NCR. We have a team of experienced professional who have more than decade of experience in distribution and have worked with renowned media houses.

Here are the type of paper used for the activity :

1. Pamphlet : Local and small-scale businesses often use pamphlets as a cheap way to brand their products or services. However, this is not suggestive of the kind of quality most brands seek—so you should generally try to avoid it if you want your business’s reputation to fare well in the long run.

2. Standard News Print(SNP) : The SNP is the most popular paper type among businesses that want to target select locations in a city with full-blown marketing campaigns. It has the same quality and size of a normal newspaper.

Although it is an insertion with the main newspaper, to a reader it appears as if you are running a full-page advertisement.

3. Glossy News Print(GNP) : GNP offers more benefits than SNP, but its paper quality is superior to the latter. Businesses often use GNP for positioning their brand as premium.

Benefits of Newspaper Insertion Activity :

1. Area Specific : Highly recommended when you want to concentrate on a particular part of city.

2. Economical : A small size advertisement in a newspaper can be an expensive proposition. However, a full-page insert will cost you relatively less than standard advertisements and may help your campaign spread multiple times over the course of several days or weeks.

3. Relevant : A full-page insert allows you to communicate a more detailed message and offers the reader additional information on your product or service.

4. Targeted : You can choose to target specific readers by targeting certain publications and geographical areas.

5. Monitoring : The activity can be spread over several days on different locations; hence,making it easier to monitor response.